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WHITE PAPER
WHITE-PAPER-EN
WHITE-PAPER-EN
  • Spheroid Universe White Paper
  • PROJECT SUMMARY
    • New cycle of the technological revolution
  • Where are these revolutionary events unfolding?
  • Short description of Spheroid Universe
  • Project mission
  • MARKET ANALYSIS
    • AR evolution
    • Current market condition and forecasts
    • Investment conditions on the AR market
    • Spheroid Universe market volume evaluation
    • Augmented reality advertising market capacity
    • Competitive environment
  • STRAREGY
    • Risks, competitive position and competitive strengths
      • Problem #1: IT giants’ substantial domination in resources
      • Problem #2: Engaging and retaining an audience under resource shortage conditions
      • Problem #3: Efficient priority management
      • Problem #4: Control of software and hardware platforms by the IT giants
      • Short-term strategy focus: development speed and product implementation
      • Mid-term strategy: business model transformation
      • Long-term strategy focus: decentralized economy
  • TECHNOLOGIES
    • AR problems and limitations
      • Problem #1: Precise positioning during app initialization
      • Problem #2: Device movement tracking
      • Problem #3: Realistic embedding of AR objects into the urban environment
      • Existing approaches to the resolution of this issue
    • Solution
      • Mapping methods and machine learning technologies
      • Organizing data storage and processing
      • Community organization technologies
  • The role of blockchain
    • Advantages of blockchain technology for the platform
    • Limitations of the blockchain technology for the platform
  • Platform's technical architecture
    • Platform development stages
    • Existing solutions, tendencies and problems in AR app development
    • Premises for creating a modern AR content standard
  • Platform products
    • AR social network
      • User or subject categories on the Spheroid Universe platform
      • Platform capabilities for users
      • Platform capabilities for Advertisers
      • Spheroid Universe platform advantages:
      • Platform capabilities for Artists
      • Platform capabilities for Developers
      • Platform capabilities for Space Owners
    • Platform's infrastructural services
      • Advertising network
      • Communication system
      • Space Marketplace
      • AR designer/ developer exchange
      • AR marketplace
      • Platform API
      • Analytical services
      • Products and services store
      • App marketplace
      • Voting system
  • Business model
    • Business model
    • Space sale
      • Legal nature of Spaces
      • Space price formation
    • Advertising monetization
      • Two stages of platform development
      • Stage One. Engaging Users
      • Stage two. Engaging Advertisers
    • Sales marketing
      • Sales volumes
      • Price formation
      • Sales channels
      • Sales model
    • Pilot projects
      • Advertising in augmented reality during sports events
      • Augmented reality arcades
  • Apps
    • App Spheroid Universe
  • Token
    • Spheroid tokens (SPH)
  • Team
    • Team spheroid Universe
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  1. Team

Team spheroid Universe

PreviousSpheroid tokens (SPH)

Last updated 3 years ago

ANDREY ALMIASHEV CEO, FOUNDER

Entrepreneur, owner of the advertising agency "Navigator". 12 years of experience in advertising business. Blockchain enthusiast.

ANDREA DE MARCO CTO, CO-FOUNDER

EO and Production Manager at DI OTONOWA - Jewelry brand. Master's degree in civil engineering: specialization in structural mechanics, Delft University of technology, The Netherlands; Bachelor's degree in civil engineering at the University of Udine, Italy.

GOERGE GOOGNIN BLOCKCHAIN ADVISOR

PhD in Economics in Mathematical Modeling. Vice-Chairman of the Blockchain Expert Chamber of the Russian Parliament. IT career since 2002, first IT startup launched in 2008. Former Director of Operations at web integrator ADV, TOP3 in Russia. Clients: MOEX, VTB, X5 Retail, Apple, Samsung, LEGO, Nike. Co-founder of RIK digital business school, with more than 1000 students.

DMITRY POPOV

COO, CO-FOUNDER

Vice President and sales manager at Uralsib Bank, sales manager at KIT Finance Investment Bank. Graduated from Moscow State Open University (MSOU) and MBA at the Academy of National Economy under the government of the Russian Federation.

ALEXANDROS NERSESYAN CFO

Member of the Association of Chartered Certified Accountants (ACCA), Affiliate of the Royal Institution of Chartered Surveyors (RICS), Master of Science in Project Management (University of Manchester), Bachelor of Science in Real Estate. Experience as Senior Associate at PricewaterhouseCoopers (PWC), insurance consultant for the development of the Metlife & Real Estate agency market.

ALEXANDER KLEIN

CCO, CO-FOUNDER

Methodologist and developer of social environments. 25 years of experience as a leader and expert in socially and commercially oriented projects related to social communications and education in international and Russian organizations, young companies, informal decentralized communities. The founder of the startup "Sreda", which is engaged in the development of creative youth communities, co-founder of the ecological landscape project "Bodhidharma Garden" in Auroville, India.

NATALIA ZYABLOVA CREATIVE DIRECTOR, CO-FOUNDER

CEO at Jewel Plus One Factorial (jewel + 1)! - Design and computer branding. Artist, designer.

ALEX ANDREEV

ART DIRECTOR

Illustrator and concept artist. Worked as a concept and background artist on the animated film "Koo! Kin-Dza-Dza" (2006-2012), the winner of Asia Pacific Screen Awards 2013 (Best Animated Film); concept artist on "The Roadside Picnic" Sony Pictures TV series (2017), based on the novel by Strugatsky brothers. Master's degree in Architecture and Design from Novgorod State University.

EVGENY ZYABLOV ART SUPERVISOR

PhD in Economics. More than 20 years of experience in the financial market. Former deputy head of the Moscow Securities Market Committee, former head of the investment department of Passion Investments ("Leader" Management Company). Developer and academic advisor of the Art Market and Passion Investments course at the Financial University of the Government of the Russian Federation. The Commissioner of the Russian Pavilion at the 50th and 51st Venice Art Biennale and at the 9th and 10th Venice Architecture Biennale. Graduated GIA Gemologist.

ANDREY VOSKRESENSKY

RRPP DIRECTOR

Head of the media projects sector. More than 20 years of experience in the field of media: federal TV channels, major advertising agencies, real estate agencies and banks. Work experience includes: Deputy Director of Operations of the Russian Geographical Society Deputy Executive Director of TV channels "Kultura", "TVCentr", "TV-6".

ALEXANDER SYSOENKO HEAD OF SUPPORT AND COMMUNICATIONS

Leader of the Science and Education Division at FIPS, Consultant and expert in intellectual property management and technology transfer. Formal education: Financial Academy (Russia), Moscow State University (Russia) Innovative economics: Massachusetts Institute of Technology. Twenty years of progressive experience in project management and structuring in the field of financial, cultural and intellectual property. Successful art publishing activity (ArtChronica Magazine) Experience in early stage investments.

ALEXEY OTRADNOV

WEB DEVELOPER LEAD

A full-stack web developer and architect. Co-founder of an online e-commerce platform. Main area of expertise: design and development of online solutions based on Microsoft technology stack (ASP.NET Core, Azure Cloud).

ALEXEY KINEV SYSTEMS ARCHITECT

CEO of JokeLikeMe, founder and Full Stack programmer at 05Bit, Python developer, machine vision and machine learning expert, entrepreneur. MIPT graduate.

RUSTAM SALAVATOV

HEAD OF IA DEVELOPMENT

Founder of startup life2film.com. Head of business accelerator at Bashkir State University, Sterlitamak branch, research associate at BSU, Sterlitamak. Areas of expertise: machine learning (ai), web development, 3D graphics (architecture and visualization), artificial intelligence, neural networks, building 3D spaces based on camera data.

ANTON BORMISOV COMPUTER VISION EXPERT

M.Sc. Specialist in Physics and Mathematics, computer vision and machine learning.

DMITRY KUDRYAVTSEV

ASESOR DE DESARROLLO CRIPTOECONOMICO

Master en Economía en Mercados de Productos Básicos. Professional Community Manager (2000-2006, 33% de los sitios web rusos realizados en Joomla utilizados por esa comunidad), ITSM Manager (2002 - 2015). Ex-Diputado CIO en TENEX (principal casa de comercio de Rosatom Corporation). Durante más de 15 años ha administrado servicios de TI a una audiencia de hasta 1,5 millones de clientes. PM experimentado. Mejor Gerente de ITSM de Rusia '14, Mejor Gerente de Seguridad de la Información del año '15. Business angel, mentor, fundador de Cryproecono.me Labs. (MSOU) y MBA en la Academia de Economía Nacional bajo el gobierno de la Federación Rusa.