Spheroid Universe market volume evaluation

The Spheroid platform utilizes an advertising business model.

What does AR-reality advertising entail? What type does it belong to?

It’s a fact that when one creates something entirely new, the foundation is still provided by the already existing analogies and meanings. 3D advertising objects in AR fall at the juncture of classic outdoor advertising and new media format interactive advertising. It provides the opportunity for the advertisers to familiarize themselves with new advertising spaces in the real world via augmented reality. Interactivity and creative freedom in the creation of 3D AR-art, and, most of all, the chance to change the familiar surrounding space beyond recognition and a method of fresh interaction with the traditional create a WOW-effect comparable only to the emergence of the Internet.

AR advertising will compete with outdoor advertising and new experimental advertising formats in the advertising budgets of enterprise companies. This becomes entirely clear from the research conducted by eMarketer.com, the main marketing research aggregator, which annually surveys over 1500 enterprise-companies' marketing specialists all over the world.

According to research, over the course of one year the priority of augmented reality use in advertising has grown 6 percentage points in comparison with out experimental advertising IT-technologies, having reached 24%. This is a high figure, especially against the background of the majority of marketing instruments.

At the same time, we are seeing the major operators of the outdoor advertising market and international creative agencies actively experiment with augmented reality.

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