# Investment conditions on the AR market

Between April 2017 and April 2018, AR / VR and XR startups have attracted over $3.6 billion in [venture investments](https://www.digi-capital.com/news/2018/04/ar-vr-startups-raise-record-3-6-billion-in-last-12-months-as-market-transition-accelerates/#.Wt7_zCvJwkR). Over $1.5 billion of this amount was collected in Q4 2017.

![Inversiones de la categoría AR/VR (en millones de dólares)](/files/Fc4Ry25loY61ZUtJXvuA)

All of the major IT players, such as Google, Apple, Samsung, Facebook, have been investing in the AR sphere for a long time. It is no longer an issue of hype, with the market players and analysts convinced that this technology will take off. The only issue is - who will be there to benefit from it.

According to the Hype Cycle model developed by Gartner, AR technology has entered the perfect investment phase. It is no longer surrounded by crazy initial hype. It has passed the R\&D investment and first prototype stage, with vendors creating sustainable platforms and instruments for AR product manufacture.

AR is about to lunge upwards to a productivity plateau. During this upswing, the companies will come out with second and third generation products, while AR market penetration will rise from the current 5% to 30%.

Today is the time when technologically aggressive companies, such as Google and Apple, are actively implementing pilot products. Moderately aggressive technological companies are joining them enthusiastically.

![Ciclo Hype de Gartner para tecnologías emergentes, 2017](/files/pKg6qKzHRU5gskvkKFgr)


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://spheroid-universe-academy.gitbook.io/white-paper/analisis-de-mercado/condiciones-de-inversion-en-el-mercado-de-ra.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.